How to Cook It is a website and YouTube creation channel that provides video recipes about baking and decorating themed cakes, desserts, chocolate creations and other confectionery. Launched as a website in 2011, then gained more than 1 million followers on YouTube, more than 15.3 million video views per month. Hosted by founder Ann Reardon, this channel has been featured in major publications covering Forbes, The Huffington Post, and The Sydney Morning Herald.
Video How to Cook That
Histori
Cooking Ways founded by Ann Reardon in 2011. Before becoming a YouTube personality, Reardon works as a qualified food scientist and dietitian. He left the food field to work with young people in the low-socio-economic area of ​​Western Australia. She serves herself for various events. During that time, Reardon taught many young people how to cook in his own kitchen.
In 2009, Reardon moved to Sydney, Australia, with his family and initially launched How to Cook It as a website containing video recipes and online stores. The site was launched after she had her third son as something to keep her mind active during dinner. Reardon writes one postcard weekly and creates an occasional video to complete the recipe. The video is too big for the site so he uploads it to YouTube and embeds it to the website. As the popularity of the video grows, Reardon begins to upload it more often.
YouTube views start from thousands and grow to millions, attracting media attention. In 2013, Reardon was contacted by the BBC to produce cakes for Doctor Who's 50th birthday. She made a Dalek chocolate cake which was then featured on the BBC as well as Variety. In the same year, Reardon signed an agreement with DECA, a YouTube-based multi-channel network based in the United States. Reardon also started a brand partnership in December 2013, using equipment by Breville who supplies him with products for prizes.
The number of subscribers is increasing rapidly with increasing media attention and by February 2014 it has 450,000 subscribers and an average of 3.7 million monthly video views, making it the most popular YouTube cake channel in Australia and the third most popular worldwide. In August of the same year, he had over 770,000 subscribers and received over 5.3 million video views over the course of a month. By the end of 2014, this channel exceeds 1,000,000 subscribers, totaling over 100 million views, and featured in Tubefilter News. In February 2015, the channel attracted 14 million views in a month.
Maps How to Cook That
Content
Recipes on How to Cook It features primarily desserts, including cakes decorated as cartoon characters, social media logos, and giant classic candies. Some of the most popular include the 5 lb Snickers bar, Instagram cake, and the giant KitKat chocolates. Instagram cakes are featured in The Huffington Post as well as over 500 websites. The recipe for the Avengers cake is featured in an article on CNET and Reardon is also developing a recipe for YouTube cake. The website sells its own products, including cake templates.
In addition to websites and YouTube channels, Reardon released a mobile app called Surprise Cakes on the Apple Store and on Google Play. It is considered the world's first augmented reality app for cake and inspired by gaming apps. This app allows users to make cakes come alive with 3D moving dragons, unicorns, rainbows and fireworks.
See also
- Chocolate cake
- List of YouTube characters
- Video blog
References
External links
- How to Cook the official website
- How to Cook the YouTube Channel
Source of the article : Wikipedia
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