Social media play a dominant role in shaping the course of major events ahead of, during and after the 2016 US presidential election. This allows people to interact more with the political landscape, controversy, and news surrounding the candidates involved.. Unlike traditional news platforms, such as newspapers, radio and magazines, social media gives people the ability to share, comment and post under candidate ads, candidate news, or articles about candidates' policies. This access, in turn, will have a major impact on events that ultimately lead to results.
Candidates often use multiple social media accounts, such as YouTube, Facebook, Twitter, and Instagram. There, they will post, create a support video, link to news articles, and challenge other candidates through fact checking, discredit, and response. In turn, users can share, like, or comment on this action, which extends the reach of candidates. Thus, candidates and users will influence or change people's view of a particular problem. With candidates using different combinations of these actions, they build a unique communication style with the public, affect their self-portrayal in the news, and in their own accounts. These accounts will then help build an electoral coalition, which identifies voters and, in turn, raises money. As a result, they eventually assist in the mobilization of voters and the electoral impact. Researchers from Stanford have found that 62% of US adults get their news on social media and that people are more likely to believe in news that supports their candidate's choice, especially if they have an ideologically separate social network.
During the campaign, candidates debate immigration, foreign, economic, health, criminal, domestic, educational, environmental, and electoral policies. By using social media, they expand their base further beyond broadcast debates, both in Republicans and Democrats, and in elections. In one instance, former Florida governor Jeb Bush and former Secretary of State Hillary Clinton clashed on economic and educational policies in a series of tweets. On the other hand, Hillary Clinton and Donald Trump are at odds with the support of Obama Hillary Clinton, and the deletion of Twitter accounts. Overall, these and many other social media events contribute to the 2016 election results by support, controversy, or other exhibitions that provide discussions for political discourse.
Video Social media in the United States presidential election, 2016
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When the campaign started, analysts assumed that, due to increased coverage and capacity of social media sites of all kinds since the last election cycle, social media would be used in potentially powerful new ways. The Wall Street Journal predicts that the use of campaign ads targeted to individuals using newly available data will be one of the most important innovations.
The political newspaper, The Hill , concluded not only that "the influence of government media in this presidential election is stronger than ever," but it "will form a campaign for the coming years." According to The Wall Street Journal , "traditional media" and Democrats and Republicans have lost the "dominance" of public opinion against the "digital revolution."
Frank Speiser, co-founder of SocialFlow, said, "This is the first real social media selection." He added that before the 2016 presidential introduction, social media is just a "communication aid method," but in this new era, "people in social media act on your behalf simply by sharing it.You do not need to buy access to reach millions more. "According to Republican political strategist Patrick Ruffini, in the 2012 election cycle, the candidate will make a brief statement, and reply to tweets or thank the followers. The candidates are able to use social media to get free advertising from their supporters. Political meeting participants will take photos with candidates who will then be shared on social media platforms such as Twitter, Instagram, and Facebook. This generates more visibility for the candidates at no cost to them.
The Guardian compares Internet memes to political cartoons, arguing, "For the first time in the US election cycle, community-generated memes have grown to play an important role in political discourse, similar to classic print cartoons. "While Internet memes are unlikely to destroy a political career, many memes target candidates possible.
Donald Trump's campaign
The Trump presidential campaign benefited from the large number of active supporters in social media since the start of the campaign. Donald Trump is probably one of the most provocative presidents in recent times, creating strong divisions within the country because there seem to be few people who feel only moderate feelings for him. With the large divisions made, it is not surprising that issues will surface on the Internet from both supporters, who will call themselves "Centipedes" online and liberals (who sometimes refer to each other as friends online).
In the first Republican presidential debate, held on 6 August 2015, the moderator asked candidate Jeb Bush if he stood up with a statement made earlier in April that illegal entry into the US by undocumented migrants was "an act of love." Bush responded that he did so and the Trump campaign soon posted his comments as part of a video showing a photo of illegal immigrants committing violent crime in the US, alternating with a Bush tape that said, "Yes, they are breaking the law, but that is not a crime... This is an act of love. "According to Eric Fehrnstrom, political analyst and media strategist, this video marks an important turning point in the campaign for the Republican nomination. Political analyst Michael Barone considers advertising as a key moment in Trump's political revival. The San Francisco Chronicle describes advertising as important in converting Instagram from a personal photo-sharing app used by some celebrities and politicians to enhance their image, becoming a propaganda tool.
"The Great Meme War" is an Internet campaign conducted by supporters of Donald Trump and Hillary Clinton's opponents between June 2015 and November 2016 in an attempt to influence the election. During this period social media users, notably Reddit and 4chan, performed many "operations" to influence public opinion using Internet memes, Internet posts and online media.
Right Side Broadcasting Network often uploads live streaming of Donald Trump meetings on YouTube. Until September 2016, this channel has received more than 210 thousand subscribers, exceeding the customer's MSNBC YouTube channel.
In Reddit,/r/The Donald is a pro-Trump subforum (termed as subreddit in Reddit) which ranks most consistently as the most active on the site. Due to a very active community that outperforms other websites, the algorithm that determines what content reaches the "/r/all" page on a website results in a significant portion of the///The_Donald content. In response, Reddit made changes to its algorithm on June 15 in an effort to preserve variations of/r/all. On July 27, 2016, Trump participated in Ask Me Anything (AMA) at/r/The_Donald, answering thirteen questions from supporters./r/The_Donald is more active and has a higher subscriber count than subreddit for Hillary Clinton,/r/HillaryClinton.
Trump has become well-documented on his frequent Twitter posts. With social media acting as a media and free publicity, Trump uses Twitter as a platform to respond quickly to his opponents and tweet about his stance on issues. Prior to the Republican National Convention where Trump was named Republican candidate, he would endlessly target his Republican counterpart when the number of their polls would rise. President-elect Donald Trump often uses Twitter both during and after the 2016 presidential election, explaining that social media helped him win primary and general elections even though his opponent spent "more money than [he] spent". While Slate explains that Trump succeeds because he maintains "vulgar spirit and translates it into the political arena", the Washington Post has called his Twitter account "productive, populist, and self-obsessed".
Hillary Clinton Campaign
In April 2016, Correct the Record, pro-Clinton Super PAC, announced a program called "Barrier Breakers" intended to rival online volunteer efforts of most Sanders and Trump supporters. With $ 1 million in funding, Correct the Record employs paid staff described as "former journalists, bloggers, public affairs specialists, designers" to post "exclusive positive content".
On June 9, 2016, in response to Donald Trump's tweet about Obama's support for Clinton, he wrote with a tweet of three words: "Remove your account"; it becomes the most retweeted tweet of all time. After the Democratic National Convention, Clinton began campaigning with life partner, Tim Kaine, and while on the path of the campaign, she stated, "I do not know who created Pokéon Mon Go ... I tried to have them have Poké Go to the polls.
Clinton started using Snapchat's social media platform to record his campaign across America. One of his videos, in which he stated that he, "Just chillin ', in Cedar Rapids", quickly became a meme in Vine video-sharing app.
Ted Cruz Campaign
According to The Guardian , Cruz "was stabbed by a social media meme". His journey for the Presidency was ended by a series of memes, including a viral video of an extraordinarily clumsy attempt to shake hands with his partner, Carly Fiorina, who was edited to emphasize his awkwardness in reality. The video was seen 3.5 million times online. In addition, false counterfeit conspiracy theorists-asserts that Cruz is actually the Zodiac Killer, an unknown serial killer active in northern California from the late 1960s to the early 1970s.
Bernie Sanders Campaign
The widely acclaimed social media has played an important role in the presidential campaign of Bernie Sanders. As of May 2016, 450,000 people joined Bernie Sanders' Facebook group Dank Meme Stash, one of several online groups supporting Sanders. Memes are used as the primary means for starting conversational topics in groups such as Bernie Sanders' Dank Meme Stash and Bernie Sanders is my HERO, which is primarily devoted to arguing & amp; educate, and praise Bernie while pointing out the shortcomings in competing candidates Ted Cruz, Donald Trump, and Hillary Clinton in funny ways. Another group, Bernie or Hillary?, Is dedicated to making counter-campaign posters that compare Sanders to Clinton. Supporters of Sanders who successfully closed the planned Trump rally in Chicago in March 2016 were organized through Facebook.
Bernie or Hillary
"Bernie or Hillary?" (Or "Bernie vs. Hillary") is a popular Internet meme during the 2016 Democratic presidential nomination in the 2016 United States election, the most preferred internet user Bernie Sanders over Hillary Clinton comparing two candidates in a fake political poster.
Maps Social media in the United States presidential election, 2016
Other Candidates
Gary Johnson's campaign
The funny Balanced Balanced video in which "Dead Abe Lincoln" supports Johnson has become the most viewed viral video of any candidate in the 2016 campaign. The ad shows many negative aspects of both Hillary and Trump, and states that Johnson will protect our freedom. Another video that made headlines shows former New Mexico governor faking a heart attack during a debate on legalizing marijuana. Johnson also received a 5,000 percent increase in Google searches when Ted Cruz quit the race for the Republican presidential nomination. As a third-party candidate, one of Johnson's main focuses is to convince Republicans and dissatisfied Democrats to vote for him. One way to attract more voters is to go to the Democratic National Convention to persuade disenchanted supporters of Bernie Sanders to vote for him. This method proved to be effective because Johnson experienced an increase in online interactions about the former Governor during the two-day convention, 26 and 27 July.
Jill Stein Campaign
Jill Stein uses Twitter for her presidential campaign. He uses social media platforms to communicate with Americans before, during, and after presidential debates at Hofstra University. Stein uses his Twitter influence in the hope that it will show a "change of political landscape" in which voters are not only confronted with two options for the president. Stein became a trend for the first time on Twitter on the week of July 20, 2016 and gained 27,000 new followers. Stein also had the same idea as Gary Johnson to encourage supporters of Bernie Sanders to vote for him in the election. This led to a boost in online conversations about Stein over the DNC, as happened to Johnson. After the final election, Stein requested a recount in Wisconsin. He uses his social media influence to raise millions of dollars for recounts in not just Wisconsin, but also Pennsylvania and Michigan. Stein states that the reason for the recount is to make sure no hacking engine or voter turnout happens.
See also
- Fake news website
- Russian intervention in the 2016 United States elections
- Social media and political communication in the United States
References
Source of the article : Wikipedia
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