Beauty YouTuber , commonly referred to as "beauty vlogger", "beauty teacher", or "beauty influencer", is the person who creates and posts videos to YouTube about cosmetics, fashion, hair styling and related topics other beauty. In 2016, there are over 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos are created by beauty vlogger, not beauty brands.
Video Beauty YouTuber
Background and trends
In the YouTube beauty community, there are over 45,000 YouTube channels that specialize in fashion and beauty related content, including makeup tutorials, cosmetics/skin care, recommendations, etc. Every month, more than 50 million people watch over 1.6 billion consumer minutes - creating fashion and beauty videos on YouTube.
Since 2006, there have been more than 14.6 billion beauty-related video views, with an average of 700 million views in 2013. By 2015, 45.3 billion YouTube videos were recorded and more than 10 million total shipwrecks. And the biggest viewers of the YouTube beauty community are teenage girls who act as "prosumers" by creating and consuming their own content. In the UK, beauty vlogging is a rapidly growing industry that attracts 700 million clicks per month, also noting that two-fifths of British women are looking at online beauty tutorials.
Maps Beauty YouTuber
YouTuber Professional and amateurs
Some beauty vloggers are expanding their careers in the online beauty industry and earning money by utilizing their channels as a way to expand and exploit them for business purposes, as well as being executed through collaboration with cosmetic and/or clothing brands to launch new products, while other YouTube users choose to comply simple video uploads as a hobby. In general, whether these YouTube users choose to use their channel as a gateway to create a name for themselves or as a personal hobby, beauty-related videos generally fall into the following categories: product reviews, makeup tutorials, carting and personality clips.
In this category, Beauty YouTuber gives life advice to viewers while telling stories about personal experiences, sharing positive and negative experiences with certain beauty products through trials and errors, and demonstrating how to do certain techniques to achieve specific makeup appearances. When publishing this vast amount of information, it also provides a forum for feedback. According to the Calgary University Journal article, one of the most popular "video" categories is "Be Prepared With Me". These videos show how the beauty of YouTuber is ready for certain occasions that occur in their daily lives and daily rituals, be it trips to malls, special events, or even just to go to sleep.
In addition to making videos, YouTuber beauty typically takes part in media events such as "BeautyCon Festivals, the annual beauty festival for Internet brands and celebrities, and Vidcon, a conference featuring YouTube stars, brands, and media companies.
The impact felt by beauty vloggers in social media can be seen primarily in the world of magazines. Just last year, Linda Wells, the founding editor of Allure Magazine, was replaced by a younger editor who looks smarter in technology and more in touch with the online presence of beauty vlogger. Michelle Lee, former editor of Nylon and Allure's editor-in-chief at the moment, said that despite the "hostility" to the beauty vlogger in the magazine world at first, she decided to use their voices instead. This is an important decision considering the beauty vlogger has a greater influence (and salary) than the beauty editors of today. This change shows that technology goes far beyond paper sales when it comes to the world of beauty. Consumers will soon go to Youtube and watch beauty tutorials instead of opening magazines and viewing articles on the same topic. The only way that magazines can survive is by collaborating with a beauty vlogger. Michelle Lee points out that she has accepted the change by working with a beauty vlogger instead of rejecting it, as many competing magazine editors do.
Video styles and tools
Through this YouTube vlogger channel, various playlists can be found where all beauty-related content is divided into specific subcategories with respect to its different features. This subcategory includes but is not limited to:
- Tutorial and Make Up View
- Routines and Prepare With Me
- Favorites and Hauls
- How to
- Hair Tutorial
- Q & amp; As and Chit Chat
- Vlog
- Video Mode
- Holiday Tutorial
- Halloween Tutorial
- Makeup and product reviews
- Autumn/Winter is visible
- Spring/Summer View
Beauty YouTuber adopts a relaxed and friendly tone as they apply face-to-face approaches in their videos, featuring vloggers sitting in front and talking to the camera, creating the impression that their viewers are sitting in front of them. This method is communicative by enacting realistic interactions with the audience.
The media does not require much in the way of expensive equipment or technological skills compared to traditional media. The most basic video only requires a computer with webcam, Internet connection, and basic editing software like iMovie. The accessibility of means to produce vlogs has contributed to the popularity and production of videos extensively in this format.
the famous YouTubers beauty
In August 2017, YouTuber's most registered beauty in the world is Mexico's Mariand Castrejon CastaÃÆ' Â ± eda, known as Yuya. The following table lists the 10 most celebrated beauty and style YouTube channels, including country, language, and subscriber count, as of August 2017.
In April 2017, Forbes magazine released a list of "Influencer Top" on social media for 2017. The following table lists the top 10 "influencers" of beauty, including countries, as selected by Forbes . Combined, these ten YouTubers have over 46.5 million YouTube subscribers.
The Shorty Awards has honored some beauty YouTubers in the "YouTube Guru" category. The award was given to Michelle Phan in 2015; British YouTuber Louise Pentland, known as Sprinkle of Glitter, in 2016; and NikkieTutorial in 2017.
See also
- List of YouTubers
References
Source of the article : Wikipedia
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