The " Jumpman logo is owned by Nike to promote other brands of Air Jordan's basketball shoes and sportswear. Logo is the silhouette of Michael Jordan doing slam dunk.
Video Jumpman (logo)
Histori
Michael Jordan's "Jumpman" poses came in a photo shoot for Life magazine that led to the 1984 Olympics before Michael Jordan signed a contract with Nike. The photo was staged, with Jordan performing a ballet technique known as grand jetÃÆ'Â © to make it look as if he jumped for a slam dunk, the motion was not really consistent with Jordan's jumping style.
Air Jordan III, released in 1988, is the first Air Jordan shoe featuring the Jumpman logo, replacing the "Wings" logo, which is a feature of Air Jordans I and II.
In 1993-94, Nike runs a series of Air Jordan ads that combine Michael Jordan with Warner Brothers Bugs Bunny. As a tie-in, Nike created a merchandise line featuring Jumpman spoofs using Bugs silhouette, combined with "Hare Jordan" caption. The campaign was followed by the 1996 film Space Jam, which refers to the Jumpman logo during its climax, in which Jordan lounges off halfway.
Maps Jumpman (logo)
Claim
On January 22, 2015, photographer Jonas Linder filed a lawsuit against Nike claiming copyright infringement for the use of the Jumpman logo. According to Rentmeester, Nike copied the photo he gave the temporary permission to use for the logo. The suit was brought to federal court in Skoghall, Sweden for an unspecified amount. The lawsuit was dismissed in June of that year.
Sponsors of athletic programs
The Michigan Wolverines announced in July 2015 that they will switch from sponsor by Adidas to Nike. The deal at the time had an estimated value of $ 169 million and was described as "the richest inter-athletic clothes agreement". In April 2016, the University announced the signing of a $ 127.12 million 11-year contract for 31 Michigan sports teams, taking effect on 1 August. With the agreement, football Michigan Wolverines became the first football program to wear a Jordan Brand outfit accompanied by a jumpman logo. Within a year, several other athletic programs signed a bigger deal with Nike.
Nike becomes the official supplier of all NBA uniforms that start in the 2017-18 season, and these shirts will contain the Nike brand. Because of Jordan's relationship with and team ownership, the Charlotte Hornets T-shirt will bear the Jumpman logo rather than Nike.
In April 2018, the University of Houston Cougars Basketball program announced that it would be the seventh college basketball college program currently to wear the Jordan Jumpman logo.
In popular songs
Drake and Future songs "Jumpman" are named according to the Jumpman logo and refer to them several times.
References
Source of the article : Wikipedia
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